Plain-language guide

Starting with email while another channel waits

It does not always make sense to stop a useful improvement because another channel is not available yet.

The key idea

The first stage should solve something real, even when it starts with a simpler channel.

Three practical points

  • Email can support an initial stage of reminders and supporting records.
  • It can prove that the list, messages and dates work before a more complex channel is added.
  • When the other channel is available, the process is already organized.
What should I do next?

Use the free diagnostic to apply the idea to your own business. You may use approximate ranges and no service starts from the result.

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